January 31, 2013

H&M visits the City of Light

January 31, 2013

The Swedish giant will present its autumn-winter collection 2013/14 at the upcoming Paris Fashion Week. The creative director of the brand, Ann-Sofie Johansson, selected the 25 looks that the models will wear on the catwalk.

The luxurious Musée Rodin - the same in which YSL and Dior presented their previous collections - will host the show which will take place on February 27.

"We are excited with the welcome this news is having", says Ann-Sofie Andersson on his Twitter account. This new addition to the Paris fashion week, is joined by the presentation of the collaboration of River Island and Rihanna at London Fashion Week. Is this a new trend on the runways?



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