March 13, 2013

Discover ISA ARFEN

March 13, 2013
A few days ago, I came across London-based womenswear label ISA ARFEN. It was founded in late 2011 by Serafina Sama, who worked for Marni, Lanvin and Marc Jacobs; as an assistant for Chloé and  as a freelance consultor for Louis Vuitton, Acne and Charlotte Olympia; pretty impressive, huh?

After all of this she created a small collection of summer dresses inspired by the retro glamour of Slim Aarons’ (who I idolize) society photographs. The pieces were sold exclusively through private sales, and the enthusiastic response led them to develop these initial themes into a broader collection.

Take a look at my favourites selection bellow.
And more spectacular looks...

I'm absolutely head over heels for the S/S collection for this year; the quirky cuts the dreamy embellishment... how can you not love it? I especially like the shades of pink and those green shorts, pure perfection. I think it looks like a mix of  the Italian design aesthetic with a peculiar London kick (anyone else agree?) - so unique. 

I'm sure we'll keep hearing about this exciting new designer and her directional silhouettes, bold colours and intricate trimmings. 

What's your opinion on ISA ARFEN?


Images via ISA ARFEN
Second paragraph edited from ISA ARFEN | About 


  1. OH my yes these colors are to die for! Gorgeous pink suit! *swoon*


  2. Ohh good find! This collection is really cool, I love the fabric and colours used. Thanks for sharing!

    - Celine

  3. the pieces look amazing and the styling is soo awesome.

  4. I love the emerald green trousers and the pink suit <3

    1. Me too! Those are definately my faveourites.

      xx, Amy.

  5. I like it very much.
    This is really amazing discovery!

  6. Nice! All are very beautiful looks

  7. Very chic outfits! Love your blog!
    What do you think about
    follow each other?
    It would be great :) , if you follow me, I'll follow you back^^
    PS: And left a message with your blog adress, ok?

    Michelle Duarte

    Facebook: (like my page and I like yours)

  8. I;m loving it!!


  9. Oh what a great collection. Thx for sharing! :-)

  10. beautiful inspiration, especially the first two photos! The styling is really great!

  11. I love it all! Such wonderful colors! & my favorite outfits are the last two!
    Xo Pam


I read and appreciate all of your comments, thank you for taking the time to write some nice words. ♥